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  • ESG Everyday

Tips: How to avoid greenwashing?

Here are some tips to help you avoid greenwashing:

Do your research: Look for independent, third-party certifications or labels that verify a company's environmental claims. For example, the Forest Stewardship Council (FSC) certifies sustainably harvested wood products, and the ENERGY STAR label indicates energy-efficient appliances.

Look beyond the marketing: Don't be swayed by vague or misleading claims like "all-natural" or "eco-friendly." Instead, look for specific details about a product's environmental impact, such as its carbon footprint, water usage, or waste reduction.

Consider the entire lifecycle: Evaluate a product's environmental impact throughout its entire lifecycle, from production and transportation to use and disposal. A product that is made with sustainable materials but requires a lot of energy to manufacture or transport may not be as environmentally friendly as it seems.

Compare products: Compare the environmental impact of different products or brands to determine which is truly the most sustainable. Consider factors like materials, energy efficiency, and end-of-life disposal options.

Be skeptical: Don't take a company's environmental claims at face value. Look for evidence to back up their claims, and be wary of any company that makes unrealistic or exaggerated promises.

By following these tips, you can make informed purchasing decisions and avoid falling victim to greenwashing.

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