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  • ESG Everyday

What is greenwashing?

Greenwashing is a marketing tactic used by companies to make their products or services appear more environmentally friendly than they actually are. It involves using misleading or exaggerated claims to appeal to consumers who are concerned about the environment.

Here are a few examples of greenwashing:

A company claims that its products are "100% natural," but in reality, they contain harmful chemicals that are damaging to the environment and human health.

A company claims that its product is "recyclable," but it is not widely accepted by recycling programs, making it unlikely that it will actually be recycled.

A company claims that its product is "carbon neutral," but it only offsets a small portion of its carbon emissions, while continuing to contribute to climate change in other ways.

A company claims that its product is "organic," but it only contains a small percentage of organic ingredients, while the rest are conventionally grown with harmful pesticides and fertilizers.

A company claims that its product is "sustainably sourced," but it fails to provide any evidence of how it sources its materials or the impact that sourcing has on the environment and local communities.

Overall, greenwashing is a deceptive practice that undermines the efforts of companies that are genuinely committed to sustainability and the protection of the environment.

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